About this course
This course teaches you how to design marketing experiments with more than one factor and how to maximise the information that is gleaned from a marketing campaign.
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This course teaches you how to design marketing experiments with more than one factor and how to maximise the information that is gleaned from a marketing campaign.
Before attending this course, you should have completed the Introduction to Statistics using SAS 9.2: ANOVA, Linear Regression & Logistic Regression course or equivalent training and have experience with regression models.
Who should attend?
Business analysts and market researchers with experience using regression analysis.
Efficient Experimentation
practical and technical definitions of efficiency
Testing a Single Factor
Testing Multiple Factors
Too Many Treatments
Software Addressed
This course addresses the following software product(s): SAS/QC, SAS/GRAPH. This course also addresses SAS/IML and SAS STAT. Without SAS/IML software you can still generate many of the designs used in this course. Without SAS/QC, none of the designs in the final chapter can be generated.
This is a QA approved partner course
Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.
We pride ourselves on the unrivalled quality of the training delivered by our experienced learning teams. Every course will teach relevant new skills that can be applied back in the workplace to improve performance.
Flexible learning options
We offer a range of flexible learning options to suit different learning styles and accommodate busy schedules, including traditional classroom courses, innovative virtual training and a range of eLearning solutions.
QA Authored
We offer over 500 QA Authored courses, designed by our subject-matter experts to complement the courses offered by leading vendors and develop skills that are immediately applicable in the workplace.
Resources to aid learning
With QA you will have access to a myQA account to manage your schedule and access extra content. We also provide exclusive training videos on demand and free revision emails for certain courses.
First-class learning centres
All QA learning centres provide free high-speed Wi-Fi, complimentary refreshments, a comfortable lounge to relax in between sessions, state-of-the-art personal workstations, and IT labs facilities for relevant courses.