About this course

Course code TPSS-101
Duration 2 Days

Social Media spending is continuing to increase and you’ll need one place to organize your social teams, plan and publish your content, engage with your customers, and analyze conversations occurring on social media. Comprehensive and hands-on, Social Studio 101 is the core training that ensures your success with Social Studio.

Prerequisites

  • This course is designed for the social marketers who manage the social channel for their organization. No prior knowledge of the Marketing Cloud is needed.

Delegates will learn how to

  • Organize teams and collaborate via workplaces
  • Create, edit, and manage posts published to social accounts
  • Interact directly with advocates, customers and detractors via post-level actions on your social accounts
  • Build Topic Profiles that allow you to analyze what is being said on over a billion sources on the web
  • Measure content performance and gain insights across the team

Outline

Overview

  • Publish, Engage and Analyze
  • User Roles and Settings
  • Social Accounts
  • Workspaces


Publish

  • Calendar
  • Post Creation
  • Approval Rules


Engage

  • Tab Creation
  • Workflows
  • Post Activities
  • Reporting


Analyze

  • Dashboard Creation
  • Topic Profiles
  • Social Summary
  • Dashboards via Mobile Devices

2 Days

Duration
Salesforce
Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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Fully accredited to ensure we provide the highest possible standards in learning

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