About this Course

Code TPZL1_9T331
Duration 3 Days

This course explores the basics of designing, building, and executing a marketing campaign using IBM Unica Campaign. This course prepares you to configure IBM Unica Campaign's processes for use in campaigns from simple to moderate in complexity, use data structures in campaigns, create offers and apply them to campaigns, and to track responses to campaigns.

This course is one of five classes in the IBM Unica Campaign 8 learning series. To complete your learning you should also attend the IBM Unica Campaign 8 Administration, the IBM Unica Campaign 8 Architecture and Installation, the IBM Unica Reports Installation and Administration, and the IBM Unica Campaign Advanced Techniques classes.

Delegates will learn how to

This basic course is for new users of IBM Unica Campaign, and Unica Partners who will be designing, building, and executing campaigns.

For Unica Partners:

  • Partners should attend all four parts.Part 1: Introduction to IBM Unica Campaign 8
  • Part 2: IBM Unica Campaign 8 Administration
  • Part 3: IBM Unica Campaign 8 Architecture and Installation
  • Part 4: IBM Unica Reports Installation and Administration
  • Part 5: IBM Unica Campaign Advanced Techniques


IBM Unica Campaign Basics

  • The IBM Unica Marketing Platform
  • Integrated Marketing
  • Navigation and Logon
  • Other Menu and Page Features
  • Campaign Concepts and Terminology
  • Navigating Around the Unica Campaign Interface

Building a Flowchart, Part 1: Data Selection and Manipulation

Building a Flowchart, Part 2: Data Refinement and Output

Offer Attributes, Offers and Offer Lists

Assigning Offers and Cell Management

Response Tracking and Reporting

Managing the Campaign Environment

More Campaign Objects and Processes

3 Days

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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