About this course

Course code TP434
Duration 2 Days

CRM or Customer Relationship Management is having a huge impact on marketing. Learn how to segment your customers and deliver customised messages to them. The world of marketing is changing fast with new digital channels and CRM tools available and it is imperative that marketers keep up to speed with these opportunities in order to make campaigns more successful.

Benefits to you and your company
This course will help your organisation to have a more engaging and profitable relationship with its customers, enabling you to treat different customers differently for mutual benefit.

Who should attend?
This course is for marketing practitioners who wish to improve their CRM skills and build an effective CRM communications programme.

Delegates will learn how to

  • Plan, build and execute a CRM programme.
  • How to set customer objectives.
  • Measure success and test campaigns.
  • Understand how to collect, manage and analyse data.
  • Segment and target your audience.
  • Develop customer insights.
  • Develop engaging customer propositions and review creative work
  • Understand what the new digital channels are and when to use them.
  • The difference between satisfaction, loyalty and CRM.


  • Difference between CRM and direct marketing.
  • Setting customer objectives.
  • Segmentation techniques.
  • Data analysis techniques and data management.
  • Generating customer insights.
  • Developing customer propositions.
  • Reviewing creative work.
  • Measuring success.
  • CRM, loyalty and satisfaction.
  • Personalisation.
  • Digital channels and their use in a CRM comms programme.

Delivery style
This is a highly interactive session, where a case study will be used to ensure the learnings are as practical and relevant to your business situation as possible.

2 Days


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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