CRM or Customer Relationship Management is having a huge impact on marketing. Learn how to segment your customers and deliver customised messages to them. The world of marketing is changing fast with new digital channels and CRM tools available and it is imperative that marketers keep up to speed with these opportunities in order to make campaigns more successful.
Benefits to you and your company
This course will help your organisation to have a more engaging and profitable relationship with its customers, enabling you to treat different customers differently for mutual benefit.
Who should attend?
This course is for marketing practitioners who wish to improve their CRM skills and build an effective CRM communications programme.