This course is designed to ensure that you turn your offers into compelling 'value propositions and grow demand for your products and services. It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities. This will help you build demand generation, pipeline, revenues and profits for your company.
Benefits to You and Your Company
You will learn how to construct value propositions and become more effective in realising the potential of the proposition. Your organisation will benefit in three ways. Firstly, by instilling a complete value process allowing you to create compelling propositions. Secondly, by empowering your employees to make informed decisions and finally, by providing guidance on how to execute and direct marketing efforts to specific audiences.
Who Should Attend?
This course is for practitioners or managers whose role (or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.