About this course

Course code TP190
Duration 3 Days

This course is designed to ensure that you turn your offers into compelling 'value propositions and grow demand for your products and services. It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities. This will help you build demand generation, pipeline, revenues and profits for your company.

Benefits to You and Your Company

You will learn how to construct value propositions and become more effective in realising the potential of the proposition. Your organisation will benefit in three ways. Firstly, by instilling a complete value process allowing you to create compelling propositions. Secondly, by empowering your employees to make informed decisions and finally, by providing guidance on how to execute and direct marketing efforts to specific audiences.

Who Should Attend?

This course is for practitioners or managers whose role (or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer. It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation.

Delegates will learn how to

  • Define and evaluate customer propositions.
  • Understand and apply key principles in developing customer propositions.
  • Work more effectively with other functions in the organisation to deliver successful customer propositions.
  • Align multiple customer contact points to ensure consistent delivery.
  • Evaluate and measure the effectiveness of propositions, both internally and externally.
  • Develop an understanding of, and the skills relating to, the formulation of compelling business cases - ensuring that propositions can be sold internally, before externally.


  • Introduction and definitions of marketing propositions and reasons behind their growth in many leading industries.
  • Introduction to the customer value proposition framework.
  • The tools and techniques to construct a customer value proposition.
  • Building the customer value proposition framework - identifying essential criteria.
  • Understanding two methods of CVP creation: '6 Step' and 'Seesaw'.
  • Building your products and services into market-leading value propositions.
  • Building performance measures for compelling customer propositions.

Delivery Style

The course is designed to be as interactive as possible and includes individual and group work and presentations. A variety of learning media are used including video and slide-based materials.

3 Days


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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