Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation's distinctive capabilities with value opportunities. Being able to do this is the key for many marketers to increase their influence in the organisation.
Benefits to you and your company
This course will help executives appreciate the difference between a tactical and strategic approach to marketing. Delegates will leave equipped with a strategic framework and an understanding of the key marketing activities that drive value.
Through many relevant examples and models, your executives will be able to contribute more effectively to the strategic planning processes in your business.
Who should attend?
This course is designed for managers and executives, irrespective of function, who are new to or have limited experience of the subject. It provides an introduction and overview of the key issues in longer-term strategic marketing decision-making.