Marketing planning allows an organisation to bring together all the elements of marketing thus providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans by providing a clear and effective framework.
Benefits to you and your company
Through application of the principles presented in a case study, delegates will be able to write more effective marketing plans, manage the process of putting plans together and ensure their implementation back at work. This will lead to more satisfied customers and better bottom line performance.
Who should attend?
This is an introductory course especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans. Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists.