About this course

Course code TP751
Duration 1 Day

Marketing planning allows an organisation to bring together all the elements of marketing thus providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write better marketing plans by providing a clear and effective framework.

Benefits to you and your company
Through application of the principles presented in a case study, delegates will be able to write more effective marketing plans, manage the process of putting plans together and ensure their implementation back at work. This will lead to more satisfied customers and better bottom line performance.

Who should attend?
This is an introductory course especially useful for marketing managers having to prepare a marketing plan for the first time. You may be reviewing the effectiveness of your current plans. Senior Managers will also find this workshop invaluable when needing to evaluate the plans submitted to them by specialists.

Delegates will learn how to

  • Apply a logical, easy to understand, step-by-step process to produce a sound marketing plan.
  • Conduct a marketing audit and make a SWOT analysis effective.
  • Write marketing objectives and determine the strategic thrust of your organisation.
  • Segment your market and develop a brand positioning statement.
  • Develop marketing plans with greater confidence.
  • Obtain maximum support from colleagues in preparing and implementing marketing plans.
  • Contribute more to the marketing effectiveness of your organisation.


  • Defining marketing and the marketing planning process.
  • Marketing audit including macro, micro and internal analysis summarised into a SWOT and key issues analysis.
  • Setting objectives and generating alternative growth strategies including market penetration, market development, new product development and diversification.
  • Market segmentation and brand positioning.
  • The outline marketing mix.
  • Implementation and control including the process of planning, allocating, monitoring, organising and internal marketing issues.
  • Action planning and review.

Delivery style
This course provides a clear marketing plan framework and allows you to apply the principles presented to a case situation. This reinforces your learning in a fun and interactive environment, making application easier back at work.
Delegates are sent a case study and asked to develop a SWOT analysis prior to the course and this is discussed on the day.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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