About this course

Course code TP809
Duration 1 Day

Would you like to:

  • Know how to find more of your ideal clients?
  • Get a positive response to your emails and phone calls?
  • Increase your conversion rates from contact to sale?
  • Overcome any and all objections, including the 'price' objection?
  • Hit target?
  • Then this course is for you.

Benefits to you and your company
Your sales staff will have the necessary skills, knowledge and positive attitude to work effectively in today's changing world of sales. They will be motivated to return to the workplace and implement the learning immediately, giving results immediately! More sales, more profit.

Who should attend?
This course is for people who are new to sales or with limited sales experience, or for those wanting a refresher to bring their selling skills up to date. It is also suitable for business owners and B2B sales people.

Delegates will learn how to

  • Understand the psychology behind selling to improve success.
  • Identify opportunities to attract new customers.
  • Use a prospect list and monitoring form to analyse business and identify strengths and weaknesses.
  • Create your own 'value proposition'.
  • Write e-mails that will be read and make phone calls that result in appointments.
  • Ask effective questions which will lead to a reduced level of objections.
  • Professionally identify the needs of the customer, match with a suitable solution and close the sale.
  • Use a simple process to anticipate and deal with any objections that may arise.
  • Truly differentiate yourself from the competition and increase repeat business.


  • Learn why good selling is necessary in the 21st century and what makes the customer buy.
  • Create a quality prospect list/monitoring form which can be used as a business development tool.
  • Identify various opportunities to find new prospective clients.
  • Create a strong value proposition which is vital in the 21st century and how to use it effectively in e-mails, telephone calls and the sales process.
  • The effective sales process, including preparation, opening the meeting, leading the discussion, effective questioning, the solution, closing and handling objections.

Delivery style

  • Participative, interactive style.
  • Individual, paired and group tasks, exercises and discussions.
  • Aided by PowerPoint, handouts and course notes.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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