About this course

Course code TP965
Duration 1 Day

In today's tough economic market, winning and keeping customers takes the best possible skillset. This advanced skills course gives people the advanced communication and sales tools to win more deals, more of the time. As important as winning new business is, this course will also help participants build the loyalty of existing customers.

Benefits to you and your company
Organisations who can communicate in a persuasive and customer friendly way through their sales force, will always have the advantage in a competitive market. Armed with the advanced skills of this course, organisations have the best opportunity to increase their sales, reputations and market share by winning and retaining more customers in even the most difficult of market conditions.

Who should attend?
Experienced salespeople with a firm grasp of the fundamentals of selling will be best positioned to appreciate the techniques from this course and benefit most from the experience. Seasoned professionals who want to deal even more effectively with their customers will also benefit to this update on their current sales toolkit. New salespeople should take a more fundamental course.

Delegates will learn how to

  • Questioning skills to understand the customer better.
  • Learn skills for building partnerships with customers.
  • Develop greater understanding of how to be more persuasive.
  • Understand how to read customers more effectively.
  • Dissolve customer objections on the way to increased sales.
  • Close more deals effectively.
  • Recognise your own strengths and see how to improve further.


  • Questioning; powerful techniques to fully understand customer requirements and build a value position.
  • Partnership building; understanding how to maintain and develop compelling customer relationships.
  • Persuasive language; learning how to communicate with power and influence.
  • Reading customers; uncovering what customers are really thinking and being able to respond to their hidden messages.
  • Objection handling; easing through customer objections to the sale.
  • Closing; clinching the deal effectively.

Delivery style
A participative course with a comprehensive mix of theory, practice and feedback. All techniques will be explained and participants will have the opportunity to learn and fine tune their understanding in exercises and case studies. The course also presents an opportunity to mix and learn from other senior sales professionals in addition to learning from the course director.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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