Those in a marketing role are often expected to take responsibility for market research without a clear specification of what is involved. This course provides a structured and practical guide to undertaking a research project in-house or commissioning an outside agency. Delegates will gain confidence in assessing what is realistic to deliver and understand the options in terms of how information needs can best be met.
Benefits to you and your company
Market research offers a systematic way of understanding customer needs and identifying how best to align the organisation with the expectations of the target customer base. This workshop will lead to successful application of market research techniques to assist in management decisions for the organisation. A planned and systematic approach to market research will contribute to the development of the organisation's overall strategy.
Who should attend?
This workshop is primarily for those who wish to commission research or are now expected to conduct research themselves in-house. This may be a marketing manager, a business analyst, a marketing communications executive, or a recently appointed marketing executive new to market research and needing to understand what market research is all about.