Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results.
Benefits to you and your company
This course will help executives appreciate the benefits and principles of good innovation management. The NPD process presented is applied by many market-leading organisations so application of this in your organisation should significantly improve your success rates and financial results. Delegates will leave equipped with a strategic NPD process and an understanding of the key activities that drive innovation success.
Who should attend?
Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organisation.