About this course

Course code TP207
Duration 2 Days

Successful innovation is vital to the long-term success of organisations. This programme is designed to provide delegates with a step by step approach to the innovation process based on established best practice. Using this approach helps ensure the best opportunities for success are identified, progressed and successful business outcomes delivered for your organisation.

Benefits to you and your company
Achieving succesful innovation is often one of the most demanding and rewarding challenges organisations face. Applying this programme's best practice based, step by step strategic approach to new product, service and business model innovation can significantly increase the success rate of new innovations. Applied consistently across an organisation, this approach can help reduce costs and risks to the organisation.

Who should attend?
This course is for managers involved in an organsation's innovation processes. They could be product, marketing and new product development managers wishing to develop their skills. The programme is also suitable for managers who work closely with the innovation teams, such as those in strategy, finance and operations; and managers who are building an innovation capability in their organisations.

Delegates will learn how to

  • Ensure your organisation has a soundly based innovation strategy.
  • Build a winning organisation and culture for innovation.
  • Spot and sift the new ideas that have the greatest chance of being successful.
  • Build compelling customer concepts and value propositions.
  • Prepare sound business cases that support the development and launch of new innovation opportunities.
  • Test and successfully launch new products, services and business models.
  • Embed innovation best practice in your organisation.


  • Building a strategy led approach to successful innovation and business growth.
  • Understanding the challenges and opportunities for improving your current processes.
  • Benchmark against the key success factors in achieving innovation success.
  • Developing an innovative organisation and culture.
  • New business models and approaches to customer-led innovation.
  • Building a pipeline of winning ideas and new business concepts.
  • Designing, testing and screening new concepts.
  • Building the business case for investment in new products and services.
  • Testing, trialing and refining your innovations in the market.
  • Understanding customer behaviour and response to innovation.
  • Developing and delivering winning launch strategies.

Delivery style
Designed to support delegates learning experiences by being participative, interactive and making use of real world examples. Using case studies, templates, slides, videos, group work and professional experience to support the exploration of the key concepts, frameworks and learning points. Delegates are encouraged to consider how they can tailor and practically apply their learning to real-life business situations.

2 Days


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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