In this highly practical event we focus on delivering a sound understanding of contemporary pricing tools and methodologies. We will dispel some of the myths and fears of pricing and present the subject in a logical, easy to understand and, above all, highly practical manner. This course will provide a sound footing for anyone wishing to understand pricing more fully.
Benefits to you and your company:
Delegates are encouraged to share the pricing challenges they face in their businesses, and to discuss them with other participants. They will learn how to select a particular pricing approach and to understand the arguments for and against such decisions. Their pricing confidence will increase and the pricing decisions they make will be more logical, more profitable and better informed.