This course will help you plan integrated marketing communications that deliver. Marketing communications, whether above or below the line, cost time and money. This workshop will show you how a well thought-through communications plan, which demonstrates how all the tools, techniques and media will work together, will ensure your resources are used effectively and efficiently.
Benefits to you and your company
Organisations will benefit from having a team member who has a firm understanding of the importance of setting objectives, the strengths and weaknesses of a range of communications tools, techniques and media and how these can work together to best advantage within a simple planning framework.
Who should attend?
You may have specialised in one communications discipline and now need to take an overview. Perhaps you have moved to a managerial role and now need to create your first plan. Or maybe you have been planning communications for some time and simply want to reflect on your approach and gain some new ideas.