About this course

Course code TP296
Duration 1 Day

Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable? This course shows you how to move beyond data, 'facts' and information and harness the power of 'Storytelling'. Storytelling is a proven technique used by authors, journalists and thinkers which can have a dramatic impact on the way you, your company and your agencies communicate.

Who should attend
This course is for anyone who prepares and presents arguments, recommendations and conclusions - either for themselves or their company (all levels from Director downwards). Those who present data or research will find it particularly useful, such as: research agencies, media agencies, ad agency planners and account managers, client insight/research teams, sales managers etc.


  • You will learn how to think, speak and present in stories not catalogues, how to surface assumptions, survive and thrive in the DRIP world and avoid the duvet presentation.
  • Create a Golden Thread of structure, rather than 'just one thing after another'.
  • Learn to simplify and edit, edit, edit.
  • Write less and think more.
  • Use the basic elements of storytelling.
  • Learn the difference between the presentation deck and the leave behind.
  • Use your - and your company's - time more efficiently.

Delivery style

An entertaining and lively mixture of collaborative learning and team exercises.
The form of the course will be in line with the principles of storytelling itself - full of insights from great storytellers. Attendees will be encouraged to bring their own stories and examples.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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