Do you understand how to exploit the multi-billion dollar sponsorship market? Whatever your organisation, there's a real chance that sponsorship could help you achieve your business and marketing aims. Attend this programme to understand the world of sponsorship and how to use it effectively, whether you are a buyer or seller.
Benefits to you and your company
Organisations will benefit from a greater understanding of how to evaluate sponsorship, negotiate the win-win deals that all parties seek and how to select, buy and sell sponsorship which will help deliver their objectives in the most cost-effective manner.
Who should attend?
This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.