The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.
Benefits to you and your company
Organisations will benefit from better-planned, more strategic PR campaigns with real commercial benefits. Running effective in-house PR activities will create and sustain your corporate reputation.
Who should attend?
The programme is especially suitable for anyone who is becoming involved with PR for the first time - graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.