About this course

Course code TP650
Duration 1 Day

The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.

Benefits to you and your company
Organisations will benefit from better-planned, more strategic PR campaigns with real commercial benefits. Running effective in-house PR activities will create and sustain your corporate reputation.

Who should attend?
The programme is especially suitable for anyone who is becoming involved with PR for the first time - graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

Delegates will learn how to

  • Understand the relationship between PR and marketing.
  • Create a PR plan - either for a project or for a longer campaign.
  • Evaluate PR success.
  • Understand how the traditional and social media work.
  • Develop a range of impactful PR tactics for your organisation.
  • Identify opportunities to place stories in the media.
  • Deal with incoming media enquiries.
  • Write a press release.

Outline

  • Understanding PR's role in the marketing mix.
  • Planning PR strategies and programmes.
  • Segmenting the media and their audiences.
  • Building thought leadership campaigns.
  • Creative PR techniques that meet your objectives.
  • Understanding what makes a good news story.
  • Developing relationships with journalists and bloggers.
  • Pitching to the media.
  • Handling communications issues.
  • Dealing with incoming media enquiries.
  • Press releases and written communication.
  • Evaluating the effectiveness of PR.

Delivery style
This workshop adopts an interactive approach to learning, full of breakout exercises and examples. It includes:

  • Critiques of real life press releases.
  • Case studies of successful PR campaigns.
  • Sample scripts/role plays for dealing with the media.
  • Press release framework and examples of best practice press releases.
  • Recommendations for PR service providers.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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