About this course

Course code TP555
Duration 1 Day

Following this one-day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship that exists between marketers and external partners such as advertising and PR agencies.

Benefits to you and your company
This course widens knowledge in marketing communications and marcoms tools, giving the organisation greater capacity to explore the full communication mix and critically appraise the work of key partners such as agencies.

Who should attend?
This course is for people who are new to the marketing profession or the marcoms discipline and looking to start from the first principles. It is also popular with those who support marcoms teams or have been given a communications brief as part of more general role

Delegates will learn how to

  • Analyse the role of marketing communications within your organisation.
  • Uncover the needs of target audiences to aid communications messages.
  • Judge the effectiveness of campaign activity.
  • Work closely with professional suppliers such as advertising agencies.
  • Assess key marketing communication tools and techniques including advertising, direct mail, public relations and sales promotion, as well as personal selling.
  • Capitalise on the full potential of electronic media in a marketing communications context.


  • General principles and key elements of theory.
  • Advertising and public relations explored.
  • Relationships with agencies and suppliers.
  • Direct marketing in print and electronic media.
  • Personal selling.
  • Current and future trends in marketing communications.

Delivery style
The course is a mix of formal tuition, whole-group discussion and short exercises in smaller teams.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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