Following this one-day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship that exists between marketers and external partners such as advertising and PR agencies.
Benefits to you and your company
This course widens knowledge in marketing communications and marcoms tools, giving the organisation greater capacity to explore the full communication mix and critically appraise the work of key partners such as agencies.
Who should attend?
This course is for people who are new to the marketing profession or the marcoms discipline and looking to start from the first principles. It is also popular with those who support marcoms teams or have been given a communications brief as part of more general role