About this course

Course code TP550
Duration 1 Day

Organisations are increasingly recognising the importance of marketing's role and contribution in achieving sustainable growth and profitability. Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users.

The workshop introduces you to the key principles of marketing and demonstrates how these can be applied to improve marketing effectiveness and your organisation's performance.

Benefits to you and your company
Marketing staff will work together to develop a more customer and market-driven approach. They will understand how an integrated marketing approach will benefit the organisation in terms of efficient and effective performance in the marketplace. The key principles learnt on the workshop can be directly applied in the workplace.

Who should attend?
If you are newly appointed to a marketing function (less than two years' experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation. No prior knowledge of marketing is required for this workshop.

Delegates will learn how to

  • Understand what marketing is and how it improves your organisation's profitability and competitiveness.
  • Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation.
  • Develop an understanding of marketing skills and knowledge that combine principles of marketing strategy and tactics to successfully manage and deliver marketing plans.
  • This knowledge of marketing principles can be used to support your future career development.


  • Apply the basic concepts and principles of marketing to become more customer and market-driven.
  • Understand marketing terminology.
  • Segment your market.
  • Understand and develop an analysis of the marketing environment.
  • Source and use market research.
  • Understand the marketing mix; distribution channels, price structures, advertising, sales promotion and the relationship between sales and marketing.
  • Discriminate between good and bad marketing practice.
  • Contribute more effectively to the marketing activities of your organisation.

Delivery style
The workshop will combine input and discussion, case activities, articles and video to create an interactive learning environment that will support understanding and application of key marketing concepts and frameworks. Contemporary examples will be provided across different sectors to show how marketing principles and best practice are applied.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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