Markets are becoming increasingly competitive and it is more important than ever to build better relationships that win customers and keep them. Not all customers are equally important and an organisation has limited resources, so it is essential to have a clear plan that builds different types of relationships with different customers. This programme will show you how.
Benefits to you and your company
Your organisation will have a relationship plan that will enable you to maximise the return on investment in each customer. Long-term relationships can be established with the right customers that will generate more profit over time and the organisation can build their customer base so that they minimise risk and increase opportunities to build customer loyalty.
Who should attend?
This course is for marketers who are currently involved, or expect to be involved, in the development of relationship marketing plans and customer retention initiatives. It will be of value to those who need to address the strategic and tactical aspects of long-term customer or distributor retention.