About this course

Course code TP1213
Duration 2 Days

Great marketing communications come from great agency relationships and if you're a client you want to set the pace and demand outstanding work from agency partners. This course provides guidelines and practical tips on how to work efficiently with agency partners, to develop effective creative campaigns and ultimately gain the associated business results.

Benefits to You and Your Company

This course will help organisations understand how to select the right agency and to manage all their agency relationships in order to match their needs and get the most from their services.


Who Should Attend?

This course is aimed at all levels within a marketing department, where there is a desire to get the maximum from their agency partners. It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and international agencies.

Delegates will learn how to

  • Understand how to construct and implement intelligent agency briefs.
  • Learn how to evaluate creative presentations.
  • Get the most from the creative development process.
  • Build long term mutually beneficial agency relationships.


Choosing an agency:

  • Agency search and selection.
  • Agency structure and the creative development process.
  • Building a client agency relationship.

Agency briefing:

  • The brief.
  • The briefing.

Creative presentations:

  • Evaluating creative presentations.
  • Giving feedback.
  • Beyond the creative presentation.

Managing an agency:

  • Agency administration.
  • Agency evaluation.

Delivery style
Best practice theory, real world case studies and interactive practical exercises.

2 Days


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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