This intensive five day programme offers an exciting and innovative way to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, including the latest digital communications and technologies.
The five courses covered include: Fundamentals of Marketing, Introduction to Marketing Communications, Principles of Great Copywriting, Introduction to Digital Marketing and Introduction to Marketing Metrics and ROI.
Benefits to you and your company
This bootcamp is designed to provide the basic understanding and skills that underpin the execution of great marketing campaigns. It will give you a rounded set of practical marketing skills, with a particular emphasis on marketing communications and leave you eager to put into practice what you've learned.
Delegates attending the bootcamp will gain a thorough grounding in the latest marketing communications tools and techniques. They will also learn the key principles of marketing and see how these can be applied to improve the effectiveness of your marketing efforts and your organisation's performance.
Who should attend?
Ideal for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period. Please note that all five days of this course need to be attended.