Delivering high quality service and performance is the name of the game for public sector and non-profit making sector organisations. Organisations grapple with conflicting stakeholder and audience demands to determine the best approach, what best practice is and where the resources are that will enable them to increasingly embrace marketing as a discipline to achieve performance targets.
Benefits to you and your company
This course will provide a thorough immersion in marketing concepts and activities in the marketing of public sector and non-profit making sector services, from understanding marketing through to integrating marketing within the organisation.
Employees will update their knowledge and skills and will understand how best practice marketing principles can contribute to the organisations performance.
Who should attend?
Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Also for managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.