About this course

Course code TP781
Duration 1 Day

Delivering high quality service and performance is the name of the game for public sector and non-profit making sector organisations. Organisations grapple with conflicting stakeholder and audience demands to determine the best approach, what best practice is and where the resources are that will enable them to increasingly embrace marketing as a discipline to achieve performance targets.

Benefits to you and your company
This course will provide a thorough immersion in marketing concepts and activities in the marketing of public sector and non-profit making sector services, from understanding marketing through to integrating marketing within the organisation.

Employees will update their knowledge and skills and will understand how best practice marketing principles can contribute to the organisations performance.

Who should attend?
Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing. Also for managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to an organisations overall goals and strategy. No prior knowledge is assumed on this workshop.

Delegates will learn how to

  • Acquire knowledge of sector specific marketing principles that can be applied in the workplace.
  • Ensure that existing practical skills and knowledge are underpinned by a more focused understanding of key marketing concepts and best practice.
  • Understand the process and importance of marketing planning.
  • Develop practical proposals for improving marketing implementation.
  • Contribute more effectively to the marketing activities of your organisation.


  • Apply the basic concepts and principles of marketing to become more customer and market-driven.
  • Understand marketing terminology in the context of public sector/NFP.
  • Segmenting your market.
  • Understand and develop an analysis of the marketing environment.
  • Marketing planning templates and process.
  • Multiple markets and stakeholder management.
  • Understand the marketing mix and its application.
  • Discriminate between good and bad marketing practice.

Delivery style
The workshop will combine input and discussion, case activities, articles and video to create an interactive learning environment that will support understanding and application of key public sector and NFP marketing concepts and frameworks. Contemporary examples will be provided across the sector to show how marketing principles and best practice are applied.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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