About this course

Course code TP418
Duration 1 Day

Agile marketing will help you to quickly (and successfully) adapt your marketing efforts to the modern environment. Our 1-day course will empower you to use Agile concepts and working practices to support your marketing efforts. This interactive session is built around group discussions and practical exercises that will give you actionable knowledge and skills.

Every learner will gain access to a complimentary supplier report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Prerequisites

Please bring an internet-connected device to support the day's exercises.

Who should attend?

Anyone interested in increasing the flexibility and responsiveness of their marketing efforts. For example: business owners, website managers, project managers, marketing channel specialists.

Delegates will learn how to

  • Return-on-investment
  • Risk reduction
  • Cost savings
  • Evidence-based decisions
  • Flexibility
  • Culture


How will learner benefit?

  • Our 1-day course is expert-designed to ensure that you will be able to:
  • Sell the benefits of Agile marketing
  • Create a team and processes to support Agile marketing
  • Apply best practice Agile techniques to your marketing efforts
  • Manage your Agile projects in the most effective way

Outline

Foundations

  • Definition
  • Benefits & risks
  • Philosophy
  • Jargon-buster
  • Team creation

Tools & techniques

  • Outcomes, assumptions & tests
  • Methods for research & testing
  • MVPs
  • Creative workshops

Deliverables

  • Personae & user stories
  • Style guides
  • Pattern libraries


Managing Agile

  • Scheduling
  • Risks
  • Organisation

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

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