About this Course

Code TP214
Duration 1 Day

This one-day course is the B2B version of the UK's most popular introduction to online PR and social media marketing.

You'll be able to plan and implement your ideal strategy, aimed at engagement with your current customer base, alongside lead generation and customer service.


Who Should Attend?

This course is ideal for communications, marketing, public relations and e-commerce professionals looking for an introduction to using social media channels within a B2B marketing strategy.

Delegates will learn how to

  • Understand how to align your B2B social media strategy against business objectives
  • Understand the risks of social media and plan effective strategies to manage your reputation online
  • To be able to apply a rigorous planning process to all stages of the social media lifecycle
  • To be able to evaluate appropriate channels, content, tools, techniques and resources for your B2B social media activity
  • To be able to measure the success of your social media activity


  • Examples of good/bad use of social media & online PR
  • Planning online PR and social media
    • Objectives and metrics
    • Research and mapping
    • Tools, tactics, targets and teams
  • Developing a strategy
  • Online reputation management

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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Fully accredited to ensure we provide the highest possible standards in learning

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