The process of building your reputation in the eyes of the search engines continues to grow in importance and complexity. Many of the failsafe tactics of just a few years ago will not only no longer work, but may result in you moving backwards rather than forwards. The new world of link building requires creativity and ingenuity but also the ability to understand how SEO can better interact with complimentary disciplines like PR, content strategy and social media.
This course will help you navigate those changes and equip you with the strategic framework and tactical understanding to build a future-proof SEO and Link Building campaign.
Course Requirements: Use of a laptop or tablet is optional.