About this course

Course code TP289
Duration 1 Day

The process of building your reputation in the eyes of the search engines continues to grow in importance and complexity. Many of the failsafe tactics of just a few years ago will not only no longer work, but may result in you moving backwards rather than forwards. The new world of link building requires creativity and ingenuity but also the ability to understand how SEO can better interact with complimentary disciplines like PR, content strategy and social media.

This course will help you navigate those changes and equip you with the strategic framework and tactical understanding to build a future-proof SEO and Link Building campaign.


Programme

Course Requirements: Use of a laptop or tablet is optional.

Prerequisites

Who should attend?

SEO's wanting to learn the creative side of the discipline. PRs and marketers wanting to adapt to the demands of the linkbuilding and the SEO

Outline

Planning and Strategy

  • Establishing link building goals and KPI's
  • Assessing ROI from link building activity
  • Managing link building agencies or teams
  • Understanding the risks and challenges

Link Building Post Google Penguin Update

  • Effective link building methods
  • Unnatural links that can do more harm than good
  • Removing potentially damaging links
  • How to deal with link penalties
  • Manual versus algorithmic link penalties
  • Getting anchor text distribution right
  • Editorial link building - working with journalists and bloggers
  • Advanced use of link building tools and software
  • Optimising internal links and site architecture

Social Signals As Ranking Factors

  • How social signals differ from traditional ranking factors
  • Running experiments with social ranking factors
  • Differences between social channels and what data influences SEO

Social Media And Link Building

  • Link building outreach through social
  • Promoting linkbait through social
  • Using social to influence content strategy

The Future Of SEO And Link Building

  • SEO trends to watch in the next 12 months

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.