About this course

Course code TP28
Duration 1 Day

Pay per click (PPC) advertising campaigns are a great way to maximise website visibility on key search engines. But PPC markets are becoming increasingly competitive - you need an effective strategy or you're throwing money (and traffic) away.

This PPC marketing course covers the essentials of successful paid search campaigns, exploring best-practice tools and techniques from writing copy, to bidding strategy, to effective analysis of competitors.

Prerequisites

Who Should Attend?

This course is ideal for marketing professionals with a basic understanding of the fundamentals of PPC and are looking to get further involved.

Delegates will learn how to

Upon completion of this course, you will be able to:

  • Refine your strategy so more leads turn into conversions
  • Evaluate and analyse your key phrases to improve your copy
  • Understand the importance of using landing pages in campaigns
  • Use powerful bid management tools and reporting techniques to maximise ROI

Outline

Positioning your creative

  • Copywriting that will increase ad click-through rates
  • When and how to use keyword insertion tools
  • Approaches to testing creative
  • Tactics to increase conversion rates, such as deep-linking landing pages
  • Integration with promotions and offers

A PPC strategy that works

  • Understanding the Google Quality Score
  • Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
  • Utilising day parting strategies
  • Integrating your PPC with offline campaigns
  • Identifying and dealing with click-fraud

Tracking and analysis

  • The benefits of using industry leading tools
  • Analysing the competitor landscape
  • Analysing data and understanding latent sales
  • Optimising search terms sets

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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