About this course

Course code TP379
Duration 1 Day

The opportunities to reach an international market through digital marketing and SEO have never been greater, but with it come the challenges around identifying, approaching and engaging across such diverse markets.

Drive your online traffic and sales on a global level by learning how to identify opportunities and implement authentic multilingual and international SEO, PPC and social media campaigns.

Prerequisites

Who Should Attend?

Anyone looking to launch an international digital campaign or is already doing so and wants to improve results further.

Delegates will learn how to

  • Identify worthwhile international digital marketing opportunities
  • Create great SEO and PPC strategies that cover multiple markets and languages
  • Optimise content for different social media platforms in different countries
  • Understand the importance of cultural conversion and international usability testing

Outline

Best practice guidelines, future trends backed by research, and real-world examples and applications make this course essential for anyone interested in improving and optimising international SEO and PPC.

The topics we cover include:

Getting the basics right

  • Identifying international opportunities
  • Localisation vs. translation
  • Keyword research - ensuring natural linguistics
  • Ad's and messaging

Search engines and social platforms

  • The global landscape
  • Yandex and Baidu in-depth analysis
  • International social media

Site structures and technical considerations

  • Subdomains, subfolders and country code top-level domains
  • Handling multiple languages and duplicate content
  • Migrating global sites

Content marketing principles and strategies

  • Content, user intent and search
  • Content planning and calendars
  • Placing and pushing your content
  • Measuring success

Usability and conversion

  • Colours, design and other considerations
  • International usability
  • Cultural conversion testing - cultural multi-variate testing

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.