Best practice guidelines, future trends backed by research, and real-world examples and applications make this course essential for anyone interested in improving and optimising international SEO and PPC.
The topics we cover include:
Getting the basics right
- Identifying international opportunities
- Localisation vs. translation
- Keyword research - ensuring natural linguistics
- Ad's and messaging
Search engines and social platforms
- The global landscape
- Yandex and Baidu in-depth analysis
- International social media
Site structures and technical considerations
- Subdomains, subfolders and country code top-level domains
- Handling multiple languages and duplicate content
- Migrating global sites
Content marketing principles and strategies
- Content, user intent and search
- Content planning and calendars
- Placing and pushing your content
- Measuring success
Usability and conversion
- Colours, design and other considerations
- International usability
- Cultural conversion testing - cultural multi-variate testing