Who Should Attend?

Anyone looking to launch an international digital campaign or is already doing so and wants to improve results further.

• Identify worthwhile international digital marketing opportunities
• Create great SEO and PPC strategies that cover multiple markets and languages
• Optimise content for different social media platforms in different countries
• Understand the importance of cultural conversion and international usability testing

Best practice guidelines, future trends backed by research, and real-world examples and applications make this course essential for anyone interested in improving and optimising international SEO and PPC.

The topics we cover include:

Getting the basics right

• Identifying international opportunities
• Localisation vs. translation
• Keyword research - ensuring natural linguistics
• Ad's and messaging

Search engines and social platforms

• The global landscape
• Yandex and Baidu in-depth analysis
• International social media

Site structures and technical considerations

• Subdomains, subfolders and country code top-level domains
• Handling multiple languages and duplicate content
• Migrating global sites

Content marketing principles and strategies

• Content, user intent and search
• Content planning and calendars
• Placing and pushing your content
• Measuring success

Usability and conversion

• Colours, design and other considerations
• International usability
• Cultural conversion testing - cultural multi-variate testing