About this Course

Tech Type Essentials
Duration 13 Months

Programme duration 13-15 months

Our Digital Marketer Level 3 Apprenticeship combines online learning, classroom training and on-the-job experience to develop a rounded understanding of digital marketing.

A good fit if you want to improve your digital marketing skills or start your career in marketing.

This apprenticeship gives you a great opportunity to develop digital marketing skills, helping you to become a Digital Marketing Executive, Social Media Executive or a Campaign Assistant.

What’s included?

On completion of the programme, you will gain the following qualifications:

  • BCS Level 3 Digital Marketer Apprenticeship
  • Principles of Coding (BCS KM1)
  • Marketing Principles (BCS KM2)
  • Google Analytics IA (KM3)


The entry requirements:

  • 3 GCSEs (or equivalent) at grades A-C in any subject
  • GCSE Maths and English (or equivalents) at grades D or above
  • You must not hold an existing qualification at the same or higher level than this apprenticeship in a similar subject

What will you learn?

You will learn essential skills including:

  • Using content management systems
  • Understand the principles of marketing
  • Utilising search engine optimisation (SEO) and social media for marketing
  • Understanding how websites work

This will equip you with the knowledge and experience essential to take on job roles such as Content Coordinator, SEO Executive and Digital Marketing Technologist although this programme will enable you to follow many other careers.


During the programme you’ll be required to spend 20% of your time at work on off-the-job learning.

Our programme helps you easily fit your learning around your day job with access to our online learning platform – learning can be accessed anytime, anywhere and on any device so you get high-quality content on the go.

You will complete:

  1. Six knowledge modules introducing marketing theory and practical skills through a combination of online learning and practical classroom workshops.
  2. A work-based portfolio showcasing how you’ve demonstrated the skills you’ve learnt in real work projects.
  3. An end-point assessment – consisting of a synoptic project and an interview to ensure you’ve met the learning outcomes of the programme.

The modules included in this programme are:

  • Module 1: Digital Marketing Business Principles
  • Module 2: The Digital Landscape
  • Module 3: Digital Toolkit
  • Module 4: Digital in Action
  • Module 5: Coding Principles
  • Module 6: Coding on Digital Platforms
  • Module 7: Preparation for Interview and Synoptic Project

For more information download the handout

NOTE: this programme is available in England. If you are based in Scotland follow this link www.qa.com/QAADML6S (Digital Marketing SCQF 6 Apprenticeship Programme)

To contact us for more information Apply now


13 Months

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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