About this course

Course code TP31
Duration 1 Day

If you are to get the best results from your website, leveraging digital insight is essential. This course focuses on using web analytics and other data sources to improve results from your website through analysis of site visitor characteristics and behaviour.

You'll learn how to produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organisation.

Prerequisites

Who Should Attend?

This course is ideal for those involved in online marketing who have responsibility for understanding customers through web analytics. You may be a marketing manager or agency account manager who needs to develop a plan to apply digital insight to drive the business contribution from websites and e-marketing activities you are responsible for.

Delegates will learn how to

  • Understand how to put together an effective web measurement programme
  • Define the right key performance indicators for your business
  • Learn about the use of different tools, services and technologies
  • Use analytics to plan and evaluate the effect of acquisition, conversion and retention-marketing programmes

Outline

  • Why are we here?
  • A holistic approach to online business performance measurement
  • Main methods of assessing and measuring digital marketing effectiveness ◦Acquisition
    • Conversion
    • Retention
  • Summary and conclusions

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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