About this course

Course code TP27
Duration 1 Day

Search Engine Optimisation [SEO] is becoming increasingly tricky - continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well.

This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today's fiercely competitive online marketplace, ensuring the best possible return on investment.

Prerequisites

Who Should Attend?

This SEO training course is ideal for anyone with a basic understanding of search optimisation who wants to enhance and improve website visibility in the natural search listings and refine their strategy to take full competitive advantage of every opportunity for commercial success.

More experienced SEO campaign managers should look at our advanced SEO courses which include SEO: Applied On-Page Optimisation, SEO Building Backlinks Workshop, and International SEO/PPC.

A wi-fi enabled laptop or tablet is required for this course. If you cannot bring your own please contact us to reserve a rental laptop at a cost of £50 VAT.

Delegates will learn how to

  • Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities.
  • Refine your approach to key phrase analysis and content to increase the performance of your website on search engines.
  • Understand the importance of usability and design to maximise your website performance.
  • Improve your reporting and strategies for harnessing new innovations to boost SEO.

Outline

  • Understanding the key attributes of SEO: website structure, search term research, content creation and link equity
  • Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns
  • Learn how to manage your online brand in order to increase its market share in the natural listings
  • Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from the likes of Google, Bing and Yahoo
  • Spotting and taking advantage of quick-win opportunities and tracking the results.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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Fully accredited to ensure we provide the highest possible standards in learning

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