About this course

Course code TP30
Duration 1 Day

As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You'll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as the impact on checkouts and conversion.

Prerequisites

Who Should Attend?

This course is ideal for those involved in website conversion looking to gain a better understanding of the principles of usability and learn how to apply best practice. We recommend that you have some previous experience of website terminology.

Delegates will learn how to

  • Articulate the business benefits of user-centred design throughout the development process
  • Understand the user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle
  • Use profitable tips for merchandising and selling online, from the home page to the checkout
  • Perform card sorting for information architecture analysis and apply the results

Outline

  • What is usability
  • E-commerce: Survival of the Easiest
  • Usability Principles and Examples
  • Homepage
  • Information Architecture
  • Navigation
  • Site Search Engines
  • Content
  • Merchandising & Promotions
  • Rich Internet Applications
  • Forms
  • Usability Activities

    • Usability during Development
    • Usability Measurements
    • Usability Testing
    • Usability Profiling & Personas
    • Usability Reviews
  • Cumulative Impact of Usability

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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