About this course

Course code TP884
Duration 2 Days

Getting people to visit your website is difficult (and expensive). Once they arrive, your website needs to communicate, persuade and sell as quickly and effectively as possible!

We'll discuss all the major aspects of a website's design that can help transform your website into a great lead generation and online sales tool.

Benefits to you and your company
Participants will come away with the ability to become an in-house user experience expert. Whether they perform an in-house consultancy role, or are tasked with managing an external agency, participants will have the knowledge and confidence to direct efforts aimed at improving your website's user experience and increasing its business effectiveness.

Who should attend?
Ideal for anyone involved in web marketing - site owners, managers and/or graphic designers. Some experience of website technology and terminology is preferred but not essential.

Delegates will learn how to

  • Analyse your organisation's website.
  • Recommend key changes to impact and improve business effectiveness.
  • Understand the importance of page-level design (homepage, landing pages, forms…) and specific aspects of design, such as navigation and copywriting.
  • Offer advice on how to make your business proposition more persuasive and design sites/apps for mobile


What is usability?

  • How do people behave online (and what this means for how websites should be designed)?
  • User Centred Design Process.
  • Writing for the web.
  • Persuasion psychology.
  • Mobile design issues and solutions.
  • Usability Principles

Usability techniques

  • Personas.
  • Card sorting.
  • Usability testing.
  • Paper prototyping

Best Practices

  • Homepages.
  • Product listing.
  • Product pages.
  • Navigation.
  • Forms.

Delivery style
Highly interactive session, using a combination of case studies, best practices and group exercises. Participants are encouraged to be vocal throughout the day - both in discussing how ideas might relate to their own situation and also share their experiences.

2 Days


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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