About this course

Course code TP417
Duration 1 Day

This one day course will show you how to achieve the many different ways of personalising. You'll discover how data, combined with technology can be used to provide very personal customer experiences, which not only help to deliver more revenue but also increase customer lifetime value. This practical course will equip you with the tools and knowledge you need to start implementing effective ways of personalising and enhancing the customer experience. The value-packed day will help you to understand and apply all the main principles of personalisation.

Every learner will gain access to a complimentary supplier report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

How will learner benefit?

Learner will leave with an understanding of the benefits of implementing a personalisation strategy to their digital marketing programme. learner will learn about the different ways of achieving personalisation through a mixture of channels. Learner will explore what's required to successfully implement personalisation into their marketing mix.

Prerequisites

Use of a laptop/tablet for this course is optional.

Who should attend?

This course is ideal for senior managers working within marketing, ecommerce or technical roles who are interested in marketing / business growth strategies, tactics to improve KPIs and those tasked with driving business performance. This programme applies to pure-play retailers, multichannel retailers and SAAS businesses. Examples provided will cover a range of sectors.

Outline

Business Case for Personalisation

  • Industry insights and statistics
  • Understanding the consumer's expectations
  • The benefits and ROI of personalisation

How to Personalise

  • Listen to your data
  • Personalise using implicit and explicit data
  • Real-time personalisation
  • What can be personalised
  • Technology to help you

The Art of Personalisation

  • The right message at the right time
  • Getting the balance of personalisation right
  • Personalise covertly or overtly?
  • Words of warning

Optimise for Conversions

  • What can you test?
  • Creating a testing plan
  • Optimising the touch point programmes

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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