About this Course

Code TP38
Duration 1 Day

This course will show you how to create an outstanding customer experience whatever type of site you run. Customers who are more engaged and more loyal. Customers who will take action and convert.


Zappos, Amazon, Apple and others know the secret to online success lies in an outstanding experience. An experience that differentiates them from the competition. One that makes interacting with them more pleasurable than going elsewhere.

This course will explore how these and other companies have succeeded. Succeeded in creating an engaging online experience and improved their customer retention. You will learn how to apply what they have discovered to your own business with transformative effects


Who Should Attend?

This course is for anybody responsible for a website which has to convert. Whether you are responsible for your own organisations website or building sites for others. Whether a project manager, designer, product manager or marketer. This course is for those who are passionate about creating a great customer experience that leads to real results.

Delegates will learn how to

  • Present a compelling case for investing in customer experience to management and colleagues.
  • Gain a deeper understanding of your customers and what they want.
  • Use a wealth of techniques to delight your customers.
  • Test and iterate your online presence to fix any issues with the customer experience.
  • Work to improve the customer experience across platforms and business silos


  • Understanding your customers.
  • Mapping the customer journey.
  • Creating content that engages with customers.
  • Designing effective calls to action.
  • Nurturing long term customer relationships.
  • Designing an experience across platforms.
  • Encouraging a company wide focus on customer experience.
  • Testing the experience.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0113 220 7150 or email us at info@qa.com to discuss how we can help.

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