About this course

Course code TP4191
Duration 2 Days

Our hands-on, one-day training course will show you how to create a Content Calendar and fill it with great ideas for your organisation. You will spend most of the day working with our unique Content Calendar template. Through a series of fun exercises, we will support you in generating ideas and planning your content for the next 3 months. Our one-day course is stuffed full of practical advice, real-world examples and hands-on activities. We also, of course, make sure that there's enough time for you to discuss your particular priorities with our content marketing expert.

Every learner will gain access to a complimentary supplier report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Prerequisites

Use of a laptop or tablet is recommended.

Who should attend?

Ideal for anyone who is currently or wants to be involved with creating digital content.

Delegates will learn how to

  • Sell the business case for editorial planning
  • Create & populate a Content Calendar for your organisation
  • Identify repeatable formats & themes for content
  • Manage stakeholders & measure ROI
  • Plan the 'next steps' for your organisation

Outline

  • Facts & figures to support the business case for proper editorial planning
  • Relationship of editorial planning to content strategy and content marketing
  • Tools & techniques to understand what sort of content your audience is likely to find engaging (including online exercises)
  • How to create a Content Calendar and fill it with great ideas for the next 3 months
  • Ideas for repeatable themes and formats that will make creating content much easier.
  • Research on what types of content seem to perform well on email and social media
  • Guidance & discussion on how to convince experts to help you create content
  • Managing international projects
  • Measuring the ROI (Return On Investment) of your content activities
  • Developing your immediate 'action plan'.

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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