About this course

Course code TP409
Duration 2 Days

Need help with your social media advertising?

We're a long way away from the heady days when social media was 'free' (well, if significant resource and time was ever free….)

As social media platforms evolve and 'organic' visibility decreases in our social media feeds, brands and organisations must consider ways to increase their presence and optimise goal conversions through social advertising. Fail to put an effective strategy in place and you can end up simply throwing your money away.

This course covers the essentials of creative, successful social media advertising campaigns. We'll explore best-practice campaigns and tools and techniques for writing copy, bidding strategy, and aligning your paid, owned and earned social activity.

Prerequisites

Who Should Attend?

This course is ideal for digital and marketing professionals with a basic understanding of the fundamentals of social media marketing who are looking to start advertising or improve their current approach.

Delegates will learn how to

  • Build or refine your social advertising strategy - choose the most appropriate balance of paid, owned and earned activity in social campaigns
  • Understand and evaluate the different advertising options on the major social media platforms
  • Evaluate and analyse your existing social media advertising and create a checklist for improvements

Outline

Understand the social media platforms and advertising options:

  • Explore the range of choices available to advertisers in the major social media platforms: LinkedIn, Twitter, Facebook, YouTube and Instagram
  • Consider secondary platforms - Pinterest, Slideshare, Instagram and other alternative platforms
  • See some fascinating examples of best practice

A social advertising strategy that works

  • Aligning social advertising to your owned and earned social activity
  • Aligning social advertising to your offline activity - taking an integrated aproach
  • Getting the creative right for different audiences and platforms
  • Selecting the right bidding strategy

Tracking and analysis

  • Analysing the competitor landscape
  • Analysing and understanding your social advertising data
  • Optimising social advertising campaigns

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.