About this course

Course code TP419
Duration 1 Day

This course shows how to grow your Google adwords, Microsoft advertising and Facebook campaigns beyond simple keyword ads into a profitable investment of marketing budget. Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising and learn about the growing opportunities in social, mobile, local, shopping and video search.

Who should attend

Marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either had experience of planning and running Google AdWords programs or have attended the one day introductory Search Engine Marketing course.

Delegates will learn how to

  • How to research, plan, co-ordinate, and implement structured PPC campaigns.
  • Measure the results of your PPC investment.
  • Make the best use of your budget and work with SEO, social and email.
  • Win support for PPC and avoid the common accusations from stakeholders of 'it's too expensive'.
  • Valuable hints and tips that can improve the focus, process and techniques of PPC.
  • Gain a broader understanding of the role of PPC within the overall marketing plan.

Outline

  • The principles of paid search and quality based bidding (keywords, creatives, bids and landing pages) that drive success.
  • The key influencers on a PPC campaign.
  • How to perform keyword research to identify your audience and beat a competitor.
  • How to build a ROI model for any PPC market including for premium CPC.
  • How to identify the best bid position.
  • Apportioning PPC spend according to your aims.
  • How to get better results from your existing campaigns.
  • Collecting, measuring and managing PPC reporting.
  • Developing the right PPC mix for your market.
  • PPC copywriting that works for both the search engines and your audience.
  • How to put together a workable PPC plan.
  • Integrating products and your PPC program.
  • How to select an external search agency (from the Founder of the UK's Original SEO).
  • Working more efficiently with your agency.
  • Using the right tools for the job.
  • The BIG rules for better PPC - within your teams and third party suppliers.
  • Optimisation for web, social, video, shopping and mobile.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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