This course shows how to grow your Google adwords, Microsoft advertising and Facebook campaigns beyond simple keyword ads into a profitable investment of marketing budget. Delegates will learn how to gain quick wins for their business by applying test and learn methodology to their paid search advertising and learn about the growing opportunities in social, mobile, local, shopping and video search.
Who should attend
Marketing or web managers who are required to plan and implement a PPC campaign in B2B or B2C markets. They will have either had experience of planning and running Google AdWords programs or have attended the one day introductory Search Engine Marketing course.