About this course

Course code TP423
Duration 1 Day

This interactive small group workshop will help you take control over your programmatic advertising.

You will be working together with an expert to create a structured overview of your current programmatic activity, build a core programmatic strategy, understand what Data Management can do for your business and what steps to take next on your programmatic journey.

Together with the trainer you will demystify programmatic advertising, and build your plan to programmatic excellence.

Prerequisites

Who should attend?

This course is ideal for anyone who is - or wants to be more - involved with programmatic advertising on the buy-side. Whether you represent a brand or an agency, anyone looking to take control over their programmatic activity will benefit from this intensive course.

Delegates will learn how to

  • Make informed decisions around programmatic advertising
  • Approach your programmatic setup in a structured manner
  • Assess and build programmatic strategies
  • Create a use-case for a DMP (data management platform) and build/improve your strategy
  • Create your programmatic roadmap and take action tomorrow

Outline

This workshop focuses on understanding programmatic advertising and how you can benefit from proper data management.

  • Revamp your programmatic knowledge
  • Create a full overview of your programmatic setup (internal & external)
  • Understand the basics of programmatic strategy building
  • Map out your current strategies and build your programmatic roadmap
  • Understand DMPs (data management platforms), how your business could benefit and how to approach the implementation
  • Know your next steps in programmatic

The interactive small-group format of this course is designed to enable sharing experiences and use cases.

You will receive a questionnaire ahead of the session, which will help make the session as relevant as possible to you.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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