Sharpen you online copywriting skills through our 1-day mix of best practice, and thorough group-based exercises. Some of the topics we'll cover include:
Tone of voice…
- Developing a distinct tone of voice
- Communicating your tone (internally)
- Ensuring consistency in your organisation's copywriting
Concision…
We'll present best practice and use in-depth rewrite exercises to encourage discussion and learning. We'll also tell you all about the 3 main approaches to making copy more concise:
- The nervous pruner
- The slash-and-burner
- The groundsman
Writer's block…
- 10 characteristics of compelling copywriting
- 15 plug-and-play formats
- How to get at least 5 pieces of copy from a single idea!
Structuring content…
Exercises to demonstrate the different ways that you can structure copy so that it delivers the most value to your organisation and its audience. Some examples include structures based on :
- Audience
- Goal
- Need
- Behaviour
Types of pages…
We'll present best practice guidelines (and also do rewrite exercises based on) the following types of pages:
- B2C products & services
- B2B products & services
- About Us
- FAQs
- Instructions
