About this course

Course code TP18
Duration 1 Day

Boost your online copy's effectiveness (across all types of device) with our practical and hands-on training course.

Including lots of real-world examples and exercises, the course will help you to write online copy to communicate, persuade and sell more effectively. These best practices have been shown to boost web pages' performance by up to 100%.

No laptop is required. For convenience, all exercises will be paper-based.

Prerequisites

Who Should Attend?

Ideal for anyone who is currently - or wants to be - involved with online content.

There's lots of value in copywriters and also their managers/clients attending this course. On previous courses, we've had great experiences working with various stakeholders, including: business owners, marketing & website managers, project managers, copywriters and content editors.

We are also proud to have supported many offline copywriters in making the move to online copywriting.

Delegates will learn how to

  • Sell the value of good online copywriting internally within your organisation
  • Evaluate the quality of your (and other people's) online copywriting against best practice
  • Write great online content that communicates, persuades and sells effectively
  • Train online copywriters within your organisation

Outline

Loads of best practice guidelines, re-write exercises and real-world examples make this course essential for anyone interested in optimising their online copy. Some of the topics we cover include:

Online reading behaviours…

  • Attention spans
  • Scrolling
  • Attention-grabbers
  • Promotions & offers
  • Older audiences' behaviours
  • International audiences' behaviours

Best practices…

  • Headings
  • Bold & lists
  • Links
  • Vocabulary, sentences & paragraphs
  • Concision
  • Active voice
  • Page summary
  • Information scent

Search engines…

  • Keyphrase placement & density
  • Link text
  • Page length
  • Images, video & audio

Social media…

Research and best practices for what kind of copy works best for…

  • Facebook
  • Twitter
  • YouTube

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

All third party trademark rights acknowledged.