Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear. This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries. An ideal complement to the Principles of Great Copywriting course.
Benefits to you and your company
Thanks to its comprehensive content, this course encourages your writing teams to plan and write brochures or leaflets that exceed expectations and drive sales and enquiries.
Discover what does and doesn't work in creative brochures or leaflets. Look at best practice structure, how to sell using benefits and write compelling copy that will influence your reader and impress your work colleagues.
Who should attend?
Whether you work in a creative agency or in-house, brochures and leaflets are your product or service showrooms. This practical course helps you write compelling copy that really works and is relevant for anyone involved in writing, editing or reviewing brochures and leaflets.