About this course

Course code TP1200
Duration 1 Day

Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear. This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries. An ideal complement to the Principles of Great Copywriting course.

Benefits to you and your company
Thanks to its comprehensive content, this course encourages your writing teams to plan and write brochures or leaflets that exceed expectations and drive sales and enquiries.

Discover what does and doesn't work in creative brochures or leaflets. Look at best practice structure, how to sell using benefits and write compelling copy that will influence your reader and impress your work colleagues.

Who should attend?
Whether you work in a creative agency or in-house, brochures and leaflets are your product or service showrooms. This practical course helps you write compelling copy that really works and is relevant for anyone involved in writing, editing or reviewing brochures and leaflets.

Delegates will learn how to

  • How to create immediate impact with your brochure.
  • How to tell a compelling story.
  • How to develop effective themes in longer print collateral, such as brochures.
  • Understanding the balance of imagery and its effect.
  • How to gain response/interaction from your brochure.
  • How new technologies impact on traditional writing.
  • Managing word choice and sentence structure to get your message across.


  • Preparing to write.
  • Planning and structuring a brochure or leaflet.
  • Your collateral from front to back.
  • Selling on benefits not just features.
  • Effective headlines and titles.
  • Barriers to communicating your message.
  • Balancing words and pictures.
  • Using clear, plain English.
  • E-brochure writing.
  • Practical exercises to reinforce learning.

Delivery style

A combination of lecturing, hands-on exercises and activities makes this course a complete learning experience. The trainer has an informal approach that very much advocates trainees discovering the learning for themselves; her training programmes are therefore interactive and involving, focusing on real skills and how to apply them not just in the training room but in the real working environment.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 01753 898320 or email us at info@qa.com to discuss how we can help.

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