This highly enjoyable, insightful workshop is essential for anyone who needs to write compelling and newsworthy press releases or engaging employee newsletters. The 'how to' techniques are taught within a strategic framework so that delegates understand why the tools they are using are important to their employer's goals, whether in the private, public or voluntary sector.
Benefits to you and your company
Your employer will feel confident that you now have the thinking and writing skills to convey compelling key messages to both internal and external audiences. This will help make you a key player in your organisation's commercial success, increasing your brand's influence and contributing to competitive edge.
Who should attend?
This introductory course is ideal for up and coming marketing professionals, either agency or in-house, whose responsibilities include PR writing and internal communications.