About this course

Course code TP1205
Duration 1 Day

This highly enjoyable, insightful workshop is essential for anyone who needs to write compelling and newsworthy press releases or engaging employee newsletters. The 'how to' techniques are taught within a strategic framework so that delegates understand why the tools they are using are important to their employer's goals, whether in the private, public or voluntary sector.

Benefits to you and your company
Your employer will feel confident that you now have the thinking and writing skills to convey compelling key messages to both internal and external audiences. This will help make you a key player in your organisation's commercial success, increasing your brand's influence and contributing to competitive edge.

Who should attend?
This introductory course is ideal for up and coming marketing professionals, either agency or in-house, whose responsibilities include PR writing and internal communications.

Delegates will learn how to

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents and design.
  • Identifying newsworthy stories.
  • How to do great interviews that provide powerful stories.


  • Analysis of good and bad writing.
  • Planning content that engages audiences.
  • Basics of media relations.
  • Analysis of difference between successful and ineffective press releases.
  • Writing exercise.
  • Successful press release checklist.
  • The psychology of persuasion.
  • Comparison of employee newsletters.
  • Interviewing techniques.

Delivery style
Very hands-on with practical exercises to discover best practice. Several opportunities to write and learn from peer and tutor feedback.

1 Day


This is a QA approved partner course

Delivery Method

Delivery method


Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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