This workshop is about the practical application of the law as it affects professional marketers in their day to day activities. It is designed to show you how common marketing practice can easily fall foul of both the law and the regulators and what you can (must) do to prevent this.
Benefits to you and your company
The organisation will have a more confident marketing team, one that is better able to write legal marketing copy, work closely and effectively with legal and compliance teams, and understand how and why others have got it wrong. Build a marketing team that understands the real and credible threats to your organisation ie. the risks of non-compliance including fines, prosecutions and brand/reputation damage.
Who should attend?
Any professional marketer, who wants to develop valuable knowledge and understanding of how the law shapes their marketing role, and how to develop compliant marketing campaigns. No prior legal knowledge is required or expected. Whether developing digital or traditional content or 'signing off' on campains this will be a very valuable course.