About this course

Course code TP1152
Duration 2 Days

This workshop is about the practical application of the law as it affects professional marketers in their day to day activities. It is designed to show you how common marketing practice can easily fall foul of both the law and the regulators and what you can (must) do to prevent this.

Benefits to you and your company
The organisation will have a more confident marketing team, one that is better able to write legal marketing copy, work closely and effectively with legal and compliance teams, and understand how and why others have got it wrong. Build a marketing team that understands the real and credible threats to your organisation ie. the risks of non-compliance including fines, prosecutions and brand/reputation damage.

Who should attend?
Any professional marketer, who wants to develop valuable knowledge and understanding of how the law shapes their marketing role, and how to develop compliant marketing campaigns. No prior legal knowledge is required or expected. Whether developing digital or traditional content or 'signing off' on campains this will be a very valuable course.

Delegates will learn how to

  • Understand how to work within key legislative and regulatory frameworks, understanding the law on privacy and information and the impact of each on the marketing environment.
  • Increase your knowledge of common law aspects of the English legal system, contracts, confidentiality, tort and how your statements, made in marketing materials, might be affected.
  • Confidently assess privacy policies and data capture forms for compliance with the UK Data Protection Act.
  • Improve your knowledge of European laws and their impact on UK businesses.

Outline

Key themes covered include:

  • Contract law and 'marketing puffery'.
  • Marketing communications.
  • Trade marks and 'passing-off'.
  • Comparative advertising.
  • Data protection and the 'cookie laws'.
  • Social networking and user generated copy (UGC).
  • Unfair commercial practices.
  • Distance selling.
  • Who are the regulators, rule makers and thought-leaders, and what can we learn from them?

2 Days

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

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