About this course

Course code TP398
Duration 1 Day

Research has shown that over 70% of companies now use Google Analytics systems to report online performance. However, frequently once the tool is in place there seems to be a 'what next' moment.

This practical, small group workshop will help you to get started with Google Analytics, offering you plenty of practical tips and shortcuts.

You'll learn how to get useful information from the tool so you can begin optimising your site, online marketing and content.

Your website will also be viewed by an industry expert, who will make recommendations as to the best starting points for your own analysis.

Prerequisites

Who Should Attend?

This course is ideal for anyone responsible for increasing online leads and sales from a website. The analysis techniques and best practice approaches discussed will help all types of site owners including online sales and marketing managers, customer acquisition managers, content owners or editors and specialists in usability, design and analytics.

Delegates will learn how to

  • Implement Google Analytics tracking code to best report on your site
  • Navigate around Google Analytics to access your reports and dashboards
  • Identify 'quick win' reporting improvements
  • Apply objectives, KPIs, dimensions and metrics for your site
  • Implement tagging for your online marketing
  • Analyse site, page and marketing performance

Outline

  • Online Analytics - how it can help you and how best to use it
  • The basics of setting up and using Google Analytics
  • How to set up marketing tracking so you can measure the affect of your efforts
  • Which Google Analytics reports you should be using and why
  • The fundamentals of analysing and reporting from Google Analytics

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

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Fully accredited to ensure we provide the highest possible standards in learning

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