This workshop is designed to give you the ability and confidence to utilise basic mathematical and statistical procedures so you can contribute more fully to defining and delivering organisational objectives. It's designed to help you collect, process, analyse and utilise quantitative data and derive information more efficiently and effectively. With increasing pressure on budgets, it will help you to better justify plans and quantify results.
Benefits to you and your company
Having learnt the key financial, mathematical and statistical techniques that will enable you to produce more quantitatively oriented plans, strategies and tactics, you'll feel more comfortable liaising with more quantitatively oriented colleagues, and fluency in the language of business, ie the numbers, will grow. Your organisation should see its marketer(s) becoming more focused, analytical and credible in an increasingly numbers-oriented world.
Who should attend?
This workshop has been specifically designed for marketers and those in related functions who know deep down that their quantitative skills 'leave a lot to be desired' and want to do something about it. It will also appeal to people wanting to better utilise Excel® and in particular its Data Analysis Toolpak add-in.
* You need to be a competent Excel® user to enrol on this workshop!