Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today's competitive and commoditised market. This course examines best practice in brand management. By understanding and applying the brand's equity, together with robust brand planning, companies can unlock marketing and competitive edge.
Benefits to you and your company
Organisations will benefit from the improved leverage of their brands, from insights into world class brand building techniques and from stronger, sharper brand plans that align to business and communication objectives.
Who should attend?
Suitable for managers looking to hone or develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product or service based brands - including business market will all benefit. Course content is appropriate to both consumer and business markets with appropriate case studies used depending on the group.