Building and managing successful brands is one of the key marketing value drivers today. The ability to develop brand vision and insight to engage your target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix. Great brand plans contain these elements and communicate how brand equity will be built and protected.
Benefits to you and your company
Through many contemporary examples and the application of a stimulating case study, delegates will be able to write more effective brand plans. Individuals will learn leading-edge brand concepts, enabling them to bring new ideas and skills back to their organisations. Delegates will leave equipped with a brand planning framework and an understanding of the key activities that build brand equity.
Who should attend?
This workshop will be especially useful for marketers when they have to prepare a brand plan for the first time, or are reviewing the effectiveness of their current plans. It is also invaluable for senior managers having to evaluate the brand plans submitted to them by marketing specialists.