About this course

Course code TP3407
Duration 1 Day

This course is designed to provide a framework for an international brand strategy. Give your brand a global health check and review its merits. Consider how your brands national and regional characteristics can provide a business advantage. Which brand model best suits your international ambition; global, local, standardised or adapted? Don't let your brand get lost in translation.

Who should attend

This advanced course is designed for people interested in growing their brand(s) value by entering into new international markets. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Outline

  • Global brand health check: Assess your existing brand strategy, brand identity and brand culture for strengths and weaknesses.
  • Place of origin: The halo effect of national and regional characteristics.
  • Global brand architecture: Which model for your brand; global, local, standardised or adapted?
  • Global brand meaning: Don't get lost in translation.
  • Global brand tribes: Bridge global cultural differences.
  • Global digital branding: Online, social and mobile brand communication.
  • Experience branding: Delivering global brand touchpoints.
  • Global brand ambassadors: Your people are the measure of the brand.
  • Brand protection: Intellectual property, licensing and franchising.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

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