About this course

Course code TP272
Duration 1 Day

Brands are only as strong as their weakest link. This course focuses on how each interaction between brand and audience is an indicator of the brands strength. Learn, with examples, how to communicate the brand idea at every touchpoint. Consider how each touchpoint is critical to the brand experience. The course includes: values, sensations, social, physical design, ambience and environment.

Benefits to you and your company
Organisations will benefit from an understanding of how:

  • Values drive behaviour and deliver the brand experience.
  • The senses can be engaged to deliver emotive experiences.
  • Product and service design affect the brand.
  • The ambient environment and social welfare contribute to the brand.
  • To rate and review touchpoints.

Who should attend?
This introductory course is suitable for marketers, brand managers, human resources and business owners. It is designed for people interested in the quality control of the brand experience and its consistent behaviour at each interaction with its audience. The attendees will ideally have the responsibility to manage and influence brand strategy.

Delegates will learn how to

  • How values drive the behaviour of the brand.
  • How employees are fundamental to the brand experience.
  • How engaging all the senses: sight, sound, touch, taste and smell deliver powerful brand experiences and points of difference.
  • How the environment, ambience and physical manifestation of the brand contribute to the brand experience.
  • How social engagement through events, traditions and anniversaries are vital to the brand and create emotional ties.
  • How to create a touchpoint map.

Outline

Brand touchpoints: values and behaviour

  • How values drive behaviour and deliver the brand experience.

Brand touchpoints: sensations - sight, sound, smell, taste, touch

  • How sensory branding engages the senses and delivers the most emotive touchpoints.

Brand touchpoints: social, physical and ambient environment

  • How social events, product and service design, the built environment and ambience contribute to a compelling world of experiences radiating from the brand.

Brand touchpoints: touchpoint mapping

  • How to map touchpoint journeys for analysis and review.

Delivery style
The course delivery style and methods include:

  • Interactivity.
  • Practical exercises.
  • World-class examples.
  • Group discussion.
  • Creativity, Inspiration and ideas.

1 Day

Duration

This is a QA approved partner course

Delivery Method

Delivery method

Classroom

Face-to-face learning in the comfort of our quality nationwide centres, with free refreshments and Wi-Fi.

Find dates and prices

Online booking is currently not available for this course, to find out more please call us on 0345 074 7998 or email us at info@qa.com to discuss how we can help.

Trusted, awarded and accredited

Fully accredited to ensure we provide the highest possible standards in learning

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